The Beijing 2008 Paralympic Marketing Program launched
On June 5, BOCOG launched the Beijing 2008 Paralympic Marketing Program, which consists of the Sponsorship Program and the Licensing Program. The Sponsorship Program is further divided into three tiers: the Paralympic Partner, the Paralympic Sponsor and the Paralympic Supplier (both Exclusive and Co-Exclusive). The Beijing Paralympic sponsorship sales will be fulfilled in July 2008. So far more than 20 Chinese and foreign enterprises have become Partners and Sponsors of the Beijing 2008 Paralympics and some other companies have expressed willingness to continue Sponsorship for the Chinese Paralympic Committee and the Chinese Paralympic team
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