Olympic mascots bring much love to needy people

Scene of the launching ceremony

(BEIJING, August 16) -- Several Chinese mass organizations have launched a commonweal campaign to bring love to the needy and attract more people to the Olympic Games.

The theme event called "Fuwa- Love Deliverer" was officially kicked off on Thursday in a press conference at Beijing Olympic Media Center.

The organizers encouraged Chinese youths to donate Fuwa to their fellow youngsters in remote and poor areas, poor urban families and the off-spring of migrant workers, in an effort to make them aware of the Olympic Games and promote the concept of building a harmonious society.

Starting in August, the campaign will unfold in the western provinces and regions of Qinghai, Ningxia and Gansu, followed by all other provinces in a year-long journey covering tens of kilometers and more than 40 cities. It is expected that about ten million people will participate in it.

According to Shen Jianguo, vice-president of All-China Federation of Industry & Commerce, China's poor and low-income rural population totals more than 70 million, in addition to 20 million low-income urban dwellers, up to 2 million migrant children who lost education, and 60 million plus people with a disability. The government encourages these people to do their best to earn their living, and urges charity donations to supplement their needs. Shen especially called on the private sector to give a hand to these people.

Children present the red tie to officials.

Officials from the Central Committee of the Communist Youth League of China, Beijing Organizing Committee for the Games of the XXIX Olympiad,

All-China Women's Federation and All-China Federation of Industry & Commerce attended the launching ceremony.