The Principles of the Beijing 2008 Olympic Torchbearer Selection Programme

The Torchbearer Selection Programme for the Beijing 2008 Olympic Torch Relay follows these principles:

• All work related to the Torchbearer Selection Programme should be closely centred around the Beijing 2008 Olympic Torch Relay theme "Journey of Harmony" and the slogan "Light the Passion, Share the Dream.

• It should be conducted among the general public and highlight wide participation and representation of the local community.

• The Torchbearer Selection Process should be open, fair and transparent.

• To protect the integrity of the Torchbearer Selection Programme, best efforts should be used to prevent ambush marketing and over-commercialisation.

• Undertake quality and relevant promotional activities